Client: Burger King Peru
Agency: McCann Lima
Project Type: Promotional Campaign
Role: Copywriter - Copywriters Team
Skills Used: Brand Engagement, Humour. 
The King Popcorn campaign was Burger King's innovative response to a new law in Peru that allowed customers to bring similar food into movie theatres. We developed a popcorn box that cleverly disguised a full Burger King meal (Whopper, fries, and a drink), letting moviegoers enjoy their meal during the movie without breaking the theatre's rules.
Project Brief
Problem: Local cinemas restrict outside food, making it difficult for Burger King to serve customers during movie screenings.
Objective: Leverage the new law allowing outside food by designing a campaign that disguised Burger King meals as popcorn, giving customers a way to enjoy fast food at the movies.
Creative Approach
Strategy: We created a fun, rebellious twist by packaging a full Burger King meal in a popcorn box, making it theatre-friendly while playing on the cultural love of cinema snacks.
Concept: King Popcorn represented more than just food—it was a playful way for Burger King to engage with customers, creatively skirting restrictive cinema rules and reinforcing the brand’s cheeky, bold personality.
Execution: The campaign was highlighted by a video case, showcasing the idea and customer reactions as they enjoyed Burger King meals during their movie without "breaking the rules".
Results
Impact: The campaign generated significant media attention and sparked conversations about creative brand solutions. 
It resulted in a 40% increase in Burger King sales during the launch.
Engagement: National TV coverage and viral social media shares made King Popcorn one of Burger King’s most memorable campaigns in Peru.
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