Client: Skip (Detergent)
Agency: McCann Peru
Project Type: Brand Relaunch Campaign
Role: Lead Copywriter
Skills Used: Visual Storytelling, Brand Messaging
Skip No Falla, was a national campaign designed to relaunch Skip detergent, using TV personality and former Miss Universe, Karen Schwarz, to appeal to a broader audience. The visually engaging video used fluid match cuts to transition Karen through various settings, highlighting the product’s reliability across different environments.
Project Brief
Strategy: We focused on creating a dynamic visual experience, using match cuts to allow Karen Schwarz to walk through changing backgrounds seamlessly. This idea matched with Skip’s versatility and consistency, keeping the audience captivated.
Concept: “Skip No Falla” (Skip Never Fails) emphasized the product's unwavering reliability, while Karen's presence brought style, confidence, and wide appeal to the campaign.
Execution: The fluid transitions showcased different everyday scenarios, from laundry rooms to outdoor spaces, reinforcing Skip’s ability to perform across all challenges.
Results
Impact: Impact: The campaign aired on national television, revitalizing Skip’s brand presence and connecting with a wider audience through its visually compelling narrative.