Client: Starbucks Peru
Agency: McCann Peru
Project Type: Anniversary Campaign
Role: Copywriter
Skills Used: Emotional Storytelling, Brand Loyalty, Social Impact Messaging
To celebrate Starbucks' 15th anniversary in Peru, this campaign highlighted the brand’s positive social impact. It thanked customers for helping create thousands of jobs and support local coffee farmers, positioning Starbucks as more than just a coffee brand, but a contributor to community growth.
Creative Approach
Concept: "Together, sharing the good"—the campaign emphasized how customers have contributed to Starbucks’ success in Peru, supporting over 7,500 barista jobs, 12,500 coffee farmers, and educational initiatives for children.
Execution: The script conveyed a heartfelt message, thanking customers for their role in these achievements. It showed how something as simple as enjoying a cup of coffee has helped transform lives.
Translated manifesto:
"15 years ago, we arrived in Peru. Since then, we've shared great moments together. It may seem like just a cup of coffee, but it has brought many good things. You’ve helped provide jobs to over 7,500 baristas, supported over 12,500 farmers, and impacted the education of thousands of children. All thanks to you. That's why your name is next to ours. Together, sharing the good. 15 years strong."