Client: Industrias San Miguel (Kris Juices)
Agency: WHY_NOT?
Project Type: Promotional Campaign
Role: Copywriter
Skills Used: Digital Engagement, Gaming Culture Integration, Consumer Engagement
During the COVID-19 lockdown, gaming grew in popularity as people sought at-home entertainment. Industrias San Miguel and WHY_NOT? launched a promotion for Kris Juices that invited consumers to buy Kris products, find codes on bottle caps, and register online for a chance to "level up" their rooms with gaming equipment, furniture, and Kris products.
The campaign tapped into the rising interest in gaming during quarantine, offering a timely and exciting opportunity for consumers.
Project Brief
Problem: Kris Juices needed to increase product trials during the lockdown, while adapting to changing consumer habits, particularly the rise of gaming.
Objective: Engage consumers and boost sales by offering a gaming-themed prize that resonated with their new reality.
Creative Approach
Strategy: The promotion invited participants to enter codes found on Kris bottle caps for a chance to win a complete gaming room upgrade, tying product consumption directly to an appealing prize.
Concept: "Level Up with Kris (Sube tu cuarto de level)" gave consumers the chance to win a gaming setup, a highly relevant prize during the COVID lockdown.
Execution: Consumers purchased Kris products, entered codes online, and competed for the grand prize of a fully upgraded gaming room.
Results
Impact: The campaign achieved high participation with thousands of code entries, driving significant growth in product trials and sales for Kris Juices.
Engagement: The promotion successfully connected with a growing gaming community during lockdown, creating buzz and excitement among the target audience.